A SpaceX Falcon 9 rocket lifted off from Launch Complex 39A at Florida’s Kennedy Space Center on Friday at 19:10 UTC, embarking on an half-hour ascent mission with Bulgaria’s first commercial communications satellite.

BulgariaSat-1 completes assembly and pre-launch testing at SS/L’s facilities in California, getting ready to ride into orbit atop a SpaceX Falcon 9 rocket to become Bulgaria’s first communications satellite to deliver TV and networking services to the Balkan Countries and Western/Central Europe.